My name is Sherrita “Rita” Magalde. I was born in New York City, raised in North Carolina. During my summer trips to New York to visit family I came to love other cultures and languages. While working at a Greek-owned restaurant in high school and college, my love for Mediterranean gastronomy blossomed. I lived and studied in Quito, Ecuador and Santander, Spain where I perfected my Spanish. I have also traveled to Italy, Mexico, Costa Rica, Argentina, France, the Canary Islands, the Balearic Islands, Jamaica, and the Bahamas. Greece and Turkey are on my current wish list of travel destinations. Considering my passion for baklava, it’s a wonder that I haven’t been there yet!!!
I have lived in Utah since 1996. Before starting my pastry business, I co-owned a travel agency for nine years. It is my love of cooking, traveling, and foreign cultures that has set me on this path of sharing my first love -- baking -- with you. Enjoy my baklava and other treats and please return to see what other eclectic edibles I will be serving up next.
Vision, Mission and Values
As our world changes and we become more of a global society, we must think in terms of being global citizens. Learning about and appreciating the richness in other cultures is fundamental to this endeavor. We envision a world where an "us vs. them" mentality evolves into a "we" state of mind.
It is our mission to foster and encourage appreciation, tolerance and exploration of other cultures through the experience of international pastries. We begin this journey with baklava, committing ourselves to providing our customer with the best premium culinary and/or gift giving experience possible that awakens a curiosity and respect for the cultural origins of our products. Together with our customers we will invest in improving the quality of life of our less fortunate global neighbors through a chartered sharing of our profits. We believe and support a new paradigm of business based on the philosophy of "win/win."
Equality—The worth of a person is independent of their environment, socioeconomic status, race or gender.
Responsibility—Work hard to carry your own weight.
Maximizing Value—The full benefit gained beyond the product itself
The Interconnectedness of all people—we are all in this together no matter where you live.
Diversity—leveraging our differences make us stronger.
Quality—What we do, we do well
Intention—Motivated by honesty and truthfulness
Passion—Unwavering in heart, mind and soul
A Source of Great Inspiration
The Girl Effect Sheer Ambrosia was founded by Sherrita "Rita" Roberts Magalde, a single, African-American mother of two, who despite finding herself on her own with two children at the age of 31, could see the good fortune in her situation; 1) she was born in the United States, 2) is educated and 3) had some means to start a business. In high school, Rita began her love affair with food and other cultures. In college, she traveled, lived, and studied aboard in South America and Europe. She not only learned to speak Spanish, but more importantly came to the realization of just exactly how fortunate she (as a woman) is to have been born in this country. Rita, inspired by the non-profit organization, The Girl Effect along with her passion for gratitude and service, now wants to educate those privileged enough to experience Sheer Ambrosia, on the plight of the 600 million girls in the developing world, who unlike her, have a significantly more difficult time building a successful, joy-filled, healthy life for themselves and their children. Rita is very conscious of the fact that the only real difference between her and these women and girls is the place where they were born. Sheer Ambrosia, is committed to allocating three percent of all net profits towards furnishing micro loans to women in developing countries who need financing for their businesses, safe spaces to interact and education. It is Sheer Ambrosia's goal to assist these young women lead confident, self-reliant, dignified lives, something that we sometimes take for granted here. Please take a moment to visit www.girleffect.org and see how important women are to the future of our planet.
Copyright © 2014 Sheer Ambrosia, Inc.