NEWSLETTER – JULY 27, 2022
Reminder: Baklava Is NOT Just A Christmas/Holiday Gift
NEW ‘Congratulations’ message that goes in each box of Sheer Ambrosia Baklava
I’ve decided that if I can afford them, I am going to use the same stylist and photographer as last year. They were amazing and so much fun to work with. I love putting together this calendar, it allows for my creative juices to flow and I get lovely photos to showcase my baklava. Stay tuned.
Update On Greece
Coming Next Month:
‘The History Of…’ Series
I double majored in History and Spanish in college. I have loved the Spanish language since I was a child and I have traveled to many Spanish-speaking countries to master and practice the language. It is one of my passions in this life. One of my other passions is history. I think that love started as a kid too. My parents took pride in having purchased my sisters and I a set of World Book encyclopedias and when we declared we were bored, they would always say, “Go get an encyclopedia and read about something and then come and tell us about it.” I loved to do that and I still do. Except now I “google” everything. My mind is constantly thinking about where stuff came from. I thought it would be a fun series to, every month, learn about the history of one of my baklava ingredients. So next month, let’s learn about CINNAMON. Where did it come from, who discovered it, and how did they know it wasn’t poisonous? I’ll find out all the interesting facts and report back.
My Heart Is Full Of Gratitude!
I just wanted to take a moment to thank you all for your orders, your kindness, your support, your friendship, your emails, and your enthusiasm for my baby – Sheer Ambrosia. This business is truly like one of my children. Leo and Sofia (my actual children) have left the nest and now it’s just my baklava and me. I can honestly say, I don’t know what would have become of me were it not for my business. It hasn’t been easy, in fact it’s been one of the most difficult undertakings of my life and although I love what I’m trying to do here, there have been times when I’ve said to myself, “Rita…what are you doing?! Just get a job and stop this whole weird baklava bakery notion. You’re educated and don’t need to work this much to make ends meet. You can find fulfilling work elsewhere and make deceit money for your family.” But then, I remember where I was 13 years ago when I started this business. I desperately needed to build something. I needed the challenge. I wanted to work for myself so I could raise my kids and be in control of my day and I wanted my business to be something I was passionate about.
School starts soon. I’ll get some fresh eyes on things and maybe this company will be the next Mrs. Fields…or maybe it won’t. Whatever happens, I’m still grateful to you all. Together we built something good. Let’s see if we can build something even better. Let’s see where it goes from here. Let’s see.