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JANUARY 2024 NEWSLETTER

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January 30, 2024

Sheer Ambrosia Bakery's

News & Updates

January 29,2024

Happy New Year My Baklava People

We are almost one month into 2024 and I’ve yet to wish you all a Happy New Year. I’ve been so busy preparing Sheer Ambrosia for the best year yet, I haven't had a chance to check in with you. As usual, Sheer Ambrosia had a stellar holiday season. I baked and baked and packaged and baked some more. From Thanksgiving until everyone started their New Year’s Resolution diet, I was crazy busy making the best baklava I know how, for everyone who ordered. I worked 7 days a week, 15 hour days.

 

I always go into the holiday season with butterflies in my stomach, worried that I won’t be able to handle the onslaught of business, but with Desi’s help, I was able to get everyone taken care of. For those of you who don’t know Desi, she’s my right-hand woman and one of the hardest workers I know. She and her mother Helene have been with me for 4 years, helping me take care of you, my customer-friends. Helene had to have a pacemaker put in on December 4th, so Desi and I decided that we could handle things ourselves. Thank you Desi for all of your hard work and thank you to all who ordered for Thanksgiving, Christmas, Hanukkah and New Year’s. We at Sheer Ambrosia are so grateful for your continued support.  May we all have an amazing 2024! Happy New Year!

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Introducing Our New Creative Space/Kitchen

I have not been on social media or anywhere connecting with my baklava people for a while because once the holiday season ended, it was imperative that I pivot my full attention back to the commercial kitchen I’ve been building out since August. Well, really the project was submitted to the City of Salt Lake in June, we received our permit to start building at the end of July, and we were supposed to be in the new space by October 1, just in time for the big rush.

 

Well, needless to say, that didn’t happen and while I was so disappointed and frustrated, I had to soldier on, keeping my head held high, making the best of it. I’ve always been transparent with you in my newsletters regarding the good, the bad, and the ugly of my entrepreneurship journey, but instead of discussing all that went wrong...this time, I prefer to only focus on what went right:

 

1)    I now have a new 600 square foot, state of the art kitchen, with a brand new oven that allows me to bake 10 pans of baklava at once, compared to the one pan at-a-time production that I had in my home kitchen. The time I'll save baking now is life-changing!

2)    Bringing strangers to work in my home just was not an option before. Now I can hire, build a team and GROW!

3)   Which leads me to this positive thought…now I can have a little more work life balance! No more baking at all hours of the night, trying to keep up with production! When I’m home, I can rest and recuperate and when I’m at work I can focus on work!

4)   Now I can provide baklava to companies that weren’t comfortable or able to work with Cottage/home kitchens. Having this new commercial kitchen puts Sheer Ambrosia on a whole new playing field.

 

The sky’s the absolute limit now. I have a beautiful new kitchen to craft my baklava from, a place where I can comfortably work and make my dreams come true with an amazing team of people I plan to build. I’m putting all the build-out negativity behind me now and only thinking of the amazing possibilities before me. Did I learn a few lessons from mistakes I made during the construction process? You betcha and if I can, I'll help others going through the process in the future not to make similar blunders, but I will not and cannot dwell on the past. The past is the past and the future is bright! Desi says we’ll need to put on our sunglasses it’s going to be so bright!

 

I’ve included a few photos of the new space and if you’re local stay tuned for info on our ribbon cutting party. Thank you all for your support and orders because if not for you, my customer-friends, I wouldn’t have grown enough to need a new space.

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Is it Baklava or Bak-LOVE-A?

Your Valentine’s Day Gift Re-Imagined

Valentine’s Day is upon us and as you know, Sheer Ambrosia makes an excellent gift for your loved ones. Let me say it again…Sheer Ambrosia is not just a Christmas gift everybody…it is perfect for Valentine’s Day too! We’ve brought back our special edition pink and chocolate brown boxes especially crafted for the holiday so place your orders NOW. It comes with a beautiful Valentine’s gift tag where we can hand-write your special message, and a gorgeous birch wood pink rose tied with our brown ribbon. It’s lovely and tasty!

 

Non-locals, place your orders between now and February 8 and we’ll make sure it arrives in time for you to give it to your Valentine(s). Or have us ship directly to your special people. If you’re local, order anytime and pick up on Valentine’s Day at our new location in Salt Lake City.

What flavor should you get…whatever you think your loved one will like (we have 14 flavors), however my favorite for Valentine’s Day is Chocolate Almond. It’s still a box of chocolates, just re-envisioned and BETTER!

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The Sky's The Limit!

Now that Sheer Ambrosia has its very own new commercial kitchen, it’s time to expand! My goal is to BLANKET the country with my passion for baklava...to SHOWER the world with my delectable goodies, to INTRODUCE the country to my whimsical realm of nuts, spices, honey and the thinnest dough in the world.

Baklava are little jewels of sweet energy from an ancient time long before modern cookies, pies, and cakes ever existed. It’s an old world treat and I am determined to bring it back to its distinguished prominence. It deserves to be enjoyed year-round during all special occasions. My baklava is sophisticated, charmingly packaged, and screams to the recipient that they are special. It’s art you can eat and elevates any event. It’s the perfect corporate gift and/or companion gift to flowers. It belongs in the airports across the country and that’s where I’m going next. I’m also reaching out to high-end grocery stores and the local wedding community is starting to catch on too.  I’m so excited about the future of Sheer Ambrosia! Things are about to get more thrilling than they have ever been!

 

If you have any suggestions on where or how you think I should focus on reintroducing baklava to the world, let me know. If not, no worries, thank you for just being part of this beautiful journey/adventure as my customer-friend.

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