THANK YOU!

January 3rd: Me, Rita, taking a moment to

breathe and reflect. We took care of everyone,

and not a single complaint—what a relief!

The season started strong with Thanksgiving, and things kicked into high gear afterward. Late nights became the norm, with many nights stretching past midnight and even a few where I worked straight through until 4:00 a.m. On two Sundays, I didn’t go home at all, powering through to ensure every order was perfect.

Despite the demanding schedule, I was thrilled to see so many loyal, repeat customers return for their holiday baklava, even those I hadn’t seen in months. It was also heartening to welcome plenty of walk-in customers, a sign that Sheer Ambrosia’s presence in the community continues to grow.

And then there’s Desi… On Wednesday, December 18th, she stepped in and worked tirelessly, all day and through the night, to help me get the final big batch of orders out before the post office’s December 19th deadline. Thanks to her dedication, we ensured that everyone outside of Utah received their baklava in time for Christmas. I’m constantly amazed by her willingness to work so hard for a business that isn’t even her own.

Now that the holiday rush is over, things have slowed down—as they often do in January. I try not to worry too much since this is the time when many focus on New Year’s resolutions. Instead, I’m using this downtime to strategize and plan for an exciting year ahead.

I want to take this moment to thank you all from the bottom of my heart for your orders, your patience, and your support throughout the season. I am beyond grateful and hope you and your loved ones enjoyed every bite of your treats. Here’s to a sweet and successful 2025! 💛

Santa's little helper!

One Night's Worth of Packages!

Marketplace has been so generous, featuring me 10 times since 2020, and I have to say—I wouldn’t have met many of you without them. Even some of my local customers first heard about Sheer Ambrosia through Marketplace. Their support has been nothing short of life-changing, and I’m beyond grateful for the opportunities they’ve given me to share my story.

Before the pandemic, I tried countless forms of marketing in my local community—flyers, events, ads—but most of it didn’t lead to major sales. The challenge was that so many people locally don’t know what baklava is. It felt like no matter how much effort I put into spreading the word, it was difficult to make a meaningful impact.

When Marketplace first called me in 2020, it felt like a miracle. It was the height of the pandemic, and things were incredibly uncertain. My wholesale clients had shut their doors, and demand for baklava had completely dried up. I had two kids to support—one in college and one in private school—and no income coming in. I ran out and secured a second job as an office manager just to keep afloat. Then, in June of that year, everything changed. Marketplace aired my story, and YOU ALL came through for me, placing orders and keeping my business alive.

Their interest in my journey and their desire to help me not just bounce back but thrive has changed the trajectory of my life and my bakery. I cannot stress enough how important they have been to Sheer Ambrosia’s growth. As I sit here writing this, I’m overcome with gratitude, reflecting on how much this partnership has meant to me.

If you’d like to hear more about my journey, I invite you to check out the new, dedicated page on my website with all 10 Marketplace episodes. Thank you for being part of this incredible journey—I couldn’t have done it without you or the Marketplace team. 💛

Always Prepared: The Perfect Gift for Any Occasion

***This is a repeat article, but I’m sharing it again in hopes of inspiring you to support us year-round, just as the article above encourages.***

-Thank you-

A few weeks ago, Jeff stopped by to pick up 20 boxes, and I decided to do something special for him. I created a personalized gift tag for his family, adding “Gifted by The Davis Family” to give it an extra touch of customization. He was thrilled with this special detail!

How often have you wished you had a special gift ready at your fingertips? How many times have you needed something unique but didn't have time to run out and get it? How often have you wished you knew in advance that you'd need a gift for a friend or neighbor? Or simply wanted to brighten someone's day with a meaningful gesture?

Let me help you be prepared for those moments. If you order at least one bundle of 10 four-piece boxes, I am happy to personalize a tag just for you. Follow the link below to order your Ten 4pc Box Bundle today, and we’ll reach out to you to discuss your special tag. When they arrive, just pop them in your freezer, and they’ll be ready whenever you need them—no last-minute store runs required.

THANK YOU FOR SUPPORTING SHEER AMBROSIA! I AM SO GRATEFUL FOR YOUR BUSINESS, FRIENDSHIP, AND GOODWILL! Also, thank you for reading my newsletter...it was a long one this month! I will never take you for granted!

-Peace, Love, and Baklava Forever & Happy 2025,

Rita Magalde