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OCTOBER 2024 NEWSLETTER

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October 30, 2024

Sheer Ambrosia Newsletter October 2024

***Entire Holiday Gift Crate Contents***

Expanding the Sweet Experience: Sheer Ambrosia’s New Offerings

I am excited to announce that Sheer Ambrosia is expanding its range of delectable treats! While our signature baklava, with its 14 delicious flavors, will always remain a favorite, our new, larger kitchen has allowed us to introduce even more delightful creations. Although new to the Sheer Ambrosia menu, these products have been cherished recipes of mine for years—each perfected over time. After months of refining the packaging, portion sizes, and presentation, I'm thrilled to finally share them with you.

To enhance your Sheer Ambrosia experience, we’ve also partnered with local artisans and suppliers to bring you a variety of complementary items. Our expanded lineup now includes carefully curated teas, coffee, hot chocolate, candles, aprons, and branded mugs. These new additions will be showcased in our 2025 calendar, titled Baklava and Beyond: Savor the New Flavors of Sheer Ambrosia, and are being added to our website.

One of the highlights of this expansion is our beautifully crafted HOLIDAY GIFT CRATE, blending our beloved baklava with the new items. Made from pine wood by a local carpenter, each crate includes:

  • 1 12-piece box of Traditional Honey Walnut Baklava
  • 1 lb. bag of Earthy Endeavors: Rita's Amazing Granola, a Sheer Ambrosia Original
  • 1 lb. bag of Leo's Finest Premium House Blend Coffee with cinnamon notes (sourced from a top local roaster)
  • 1 tin of tea (sourced from a top-tier tea connoisseur)
  • 1 tin of hot chocolate (sourced from a Honduran-American woman-owned business passionate about quality chocolate)
  • 5 loaded chocolate chip cookies (Sheer Ambrosia Original)
  • 5 ginger snap cookies (Sheer Ambrosia Original)
  • 5 Greek butter cookies (Kourabiedes) made with my cherished 35-year-old recipe
  • 1 chocolate hazelnut biscotti (Sheer Ambrosia Original)
  • 1 classic almond biscotti (Sheer Ambrosia Original)
  • 1 branded apron in our signature colors
  • 1 candle from a local woman-owned candle company
  • 2 mugs featuring the Sheer Ambrosia logo
  • 1 2025 calendar created with the help of a talented local photographer and an amazing stylist—special thanks to Jason West and Alex Bingham!
  • To hold all the goodies, 1 handcrafted pine crate made by Black Horn Creations, another local artisan!

If you're looking for the ideal holiday gift for that foodie friend, colleague, client, or family member who seems to have everything, your search stops here! Sheer Ambrosia has meticulously curated a gift crate designed to delight the senses of any food lover. Every item has been carefully selected for its exceptional quality—only the finest made the cut. I hope these new treats bring as much joy to you and your loved ones as I’ve experienced in creating and choosing them. This is more than just a gift—it's an unforgettable experience that any foodie will cherish!

The crate is priced at $250, and we anticipate selling out quickly, as we can only create 150 of them this holiday season. If you're interested in purchasing, please call or email us to get on the list for however many you'd like.

Visit our website to explore our full range of offerings. Below, you’ll find a sneak peek of some of our new products along with their descriptions. We’re working on securing the best shipping options for these delightful treats, but local customers can always purchase and pick up directly from our bakery.

Earthy Endeavors – Rita’s Amazing Granola

Get ready to taste the best granola you've ever had! Our Earthy Endeavors Granola strikes the perfect balance of flavors and textures, packed with all the good stuff. We start with hearty oats, then mix in a generous helping of almonds and pecans. The “earthy” flavor comes from pure organic maple syrup, organic coconut oil, and brown sugar, with just the right touch of vanilla and dried fruit for a delightful finish.

It’s the ideal breakfast when paired with your favorite milk or as a topping for Greek yogurt with a drizzle of honey. Whether you enjoy it in the morning or as a snack, it’s bound to become your go-to. And the best part? It’s made fresh in-house at Sheer Ambrosia Bakery.

Gourmet Ginger Snaps

The "snap" in these delicious cookies is all about the flavor! We’ve added a hint of black pepper, ground ginger, and clove to create a bold, spiced treat that excites your taste buds, not your teeth. Soft with just the right amount of crunch, they offer the perfect balance of texture while delivering those cozy, fall-inspired flavors. If you're looking for an elevated version of the ginger snap cookies you loved as a child, these are the ones. Indulge in this delightful, nostalgic treat—you won’t be disappointed!

Kourabiedes – Greek Butter Cookies

Affectionately named Sofia’s Snowballs after my daughter, these traditional Greek holiday cookies hold a special place in my heart as they were the first Greek dessert I ever learned to make. Kourabiedes are buttery, crumbly, and perfectly sweet without being too sugary, despite their generous coating of powdered sugar. While there are countless variations of this cookie, I’ve remained faithful to the recipe I learned over 35 years ago. Filled with toasted walnuts, these cookies offer a rich, earthy goodness—a true taste of Greece, and now a tribute to my daughter, Sofia.

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From Home Kitchen to Commercial Bakery: Sheer Ambrosia's Bold Leap & Exciting Milestones Throughout 2024

Me, Rita Magalde, Founder and CEO standing proudly in front of my bakery.

This year has been nothing short of a whirlwind since I received my certificate of occupancy on January 9th and officially opened the doors to Sheer Ambrosia’s new commercial bakery. Moving the business out of my home kitchen has been a huge challenge but also a game-changing decision. I’ve always believed that the biggest rewards come from taking risks, and playing small has never been my style. Now, as I reflect on the past months, it’s clearer than ever that this bold step—though nerve-wracking because of the debt involved—has been absolutely worth it.

Since relocating, I've worked hard to expand and elevate Sheer Ambrosia. One of the most significant milestones has been securing three key certifications: Minority-Owned Business [received], Woman-Owned Business [should have this one in hand soon], and the coveted ACDBE (Airport Concessions Disadvantaged Business Enterprise) certification [received] which is a program run by the Department of Transportation (DOT) to help small businesses compete for airport contracting opportunities.

These accreditations required loads of paperwork, site visits, and interviews spanning months, but I’m thrilled to have received two out of three with the third on the way! The ACDBE certification, in particular, opens up the possibility of selling my baklava in airports nationwide, giving Sheer Ambrosia a place at the table that previously seemed out of reach for small businesses like mine. None of this would have been possible if I had still been operating from home.

Additionally, I’ve been fortunate to receive two grants since moving into the new space. One of them is covering my rent for six months—thanks to Dr. Sidni Shorter for pointing me to this opportunity. The other grant, valued at $10,000, will be used to create a marketing video for Sheer Ambrosia. A special thank you to Steve Williams a friend and employee at Spy Hop - Film, Audio, Music, Design for sharing this application. I’ve already met with the production team, and we’re brainstorming to craft an ad that will build incredible momentum for the brand.

Sheer Ambrosia is also set to be featured on the cover of the November issue of Utah Business Magazine alongside two other local businesses, thanks to our holiday gift offerings. This feature will spotlight our companies because of our beautiful and thoughtful gift options for the upcoming season, and I’m honored that Sheer Ambrosia made the cut.

Expanding our wholesale business has been another exciting development, with three new locations added to our partnerships: two Alpha Coffee shops and one Hyatt Place hotel. Being able to partner with other local businesses and seeing our products in more locations has been a dream come true.

I’m also grateful for the support from the Salt Lake Chamber. Joining the Chamber has brought many new opportunities, including a feature on their “Speaking on Business” podcast, which aired on our local KSL radio station during the morning and evening commutes. It was a great way to reach more people and share the Sheer Ambrosia story.

One of the most fulfilling aspects of this journey has been my recent appointment to the board of Habitat for Humanity in Salt Lake City. This is a cause close to my heart, and it’s a chance to give back to the community in a meaningful way. It’s a reminder that you don’t have to have everything figured out to be of service. While I’m still in the trenches building my own legacy, I’m committed to helping others find stability and community through affordable housing. I’m excited to work alongside its CEO, Carin Crowe and her incredible team and use my skills to make a difference. Thank you Carin for recognizing that although I don't have deep pockets, I still can add lots of value to Habitat for Humanity.

These are just a few highlights of what has been an incredible year. Yes, I’m still nervous—debt is always daunting, and I don’t have a safety net if things don’t go as planned. But I’m certain that none of these blessings would have come to fruition if I hadn’t taken the leap to move out of my home kitchen and into a commercial space. I’m going to keep pushing forward, working hard to bake the best treats possible, while collaborating with passionate people who share my love for baking. I’ll continue filling out grant applications, submitting proposals, and attending events that help Sheer Ambrosia grow.

 

Ultimately, I love what I do, I love who I work with, and I love who I work for. You—my baklava family—are the reason I’m here, and I can’t wait to see where this journey takes us next. Together, we will continue to grow Sheer Ambrosia, one delicious pastry at a time.

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A Surprising Honor at the Inaugural Black Wealth Conference

First Ever Black Wealth Conference in Utah

Dr. Sidni Lloyd-Shorter, President & CEO of the Utah Black Chamber of Commerce, me, and Ashley D. Bell, President of Redemption Holding.

Back on August 14th, I shared this on social media, but for those who missed it, I have to tell you about an incredible surprise I received. I had the privilege of attending Salt Lake City’s inaugural Black Wealth Conference, hosted by the Utah Black Chamber of Commerce. The event was filled with inspiring speakers, innovative ideas, strategic insights, and engaging discussions. It brought together a diverse group of people, all eager to learn strategies for improving their financial futures. I left the conference feeling uplifted, motivated, and supported by my community.

I had the opportunity to meet many incredible people and contribute my own efforts to support the cause. On the evening of the first day, I was scheduled to set up a booth to sell my baklava, which meant I had to leave a bit early to pick up inventory and set up my tent. But just before I left, I received a thrilling surprise—I was announced as one of three recipients of a generous $5,000 prize to be deposited into the new Black-owned bank coming to Utah, Redemption Holding! As the winners were called up to receive our awards, the bank’s president, Ashley D. Bell, revealed that once the bank officially opens, our $5,000 in shares would quadruple. I was overwhelmed with gratitude and couldn’t hold back my tears of joy. Even months later, I still get emotional thinking about that moment.

I owe a huge thank you to Dr. Sidni Lloyd-Shorter and the Utah Black Chamber for organizing such a brilliant wealth conference—you never disappoint! My appreciation also goes out to all the speakers, panelists, emcee Christopher J. McKinley, Jr., facilitators, planners, helpers, and attendees who helped create such a powerful, positive synergy. Together, we are building a stronger, more prosperous future.

Another Sneak Peek Photo of What's Coming to Sheer Ambrosia's Menu:

Sweet Sofia’s Hazelnut and Almond Biscotti

As a lover of old-world cookies, adding biscotti to my menu was a must. I started making them over 11 years ago and have perfected more than a dozen recipes since. Today, I’m offering two of my top flavors: Chocolate Hazelnut and Almond. True to their name, these twice-baked treats are perfect for dunking into your favorite hot beverage. With the classic European flavors of hazelnut and almond, they offer a subtle sweetness that makes them the ideal snack to have on hand for any time of day.

Final Message: If You Are Local...Join Me This Friday in Salt Lake! I'll Be the Guest Speaker.

Reserve your free ticket: https://lnkd.in/gRvFGcHn

Next target market: Florists! 🌸 A box of Sheer Ambrosia would be the perfect complement to a beautiful bouquet of flowers!

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THANK YOU FOR SUPPORTING SHEER AMBROSIA! I AM SO GRATEFUL FOR YOUR BUSINESS, FRIENDSHIP, AND GOODWILL!

-Peace, Love, and Baklava Forever,

Rita Magalde

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